Beulah Osueke (Coach B)
Founding Director
Coach B has an extensive background in community organizing, international network building, narrative strategy, and organizational development, with particular focus on utilizing a person-centered approach to maximize the genius of marginalized people.
Coach B has an extensive background in community organizing, international network building, narrative strategy, and organizational development, with particular focus on utilizing a person-centered approach to maximize the genius of marginalized people. A Houston native and Philadelphia resident, Coach B is a graduate of Ouachita Baptist University with a Bachelor of Psychology and Sociology and earned her Master of Clinical Psychology from LaSalle University.From 2013 – 2021, Coach B led the West Catholic Preparatory High School Girls basketball team. In 2020, she became the first Black coach to win Philadelphia’s prestigious Catholic League Basketball Championship and in 2021, became the first Black woman to capture a PIAA state title in Pennsylvania. In total, Coach B led West Catholic’s “Lady Burrs” to 6 city titles, 1 league title, and 1 state championship title, collecting 3 state-wide “Coach of the Year” honors during her 8 year tenure.
In addition to generating historic on-court success, Coach B spearheaded off-court initiatives to deepen the impact of her athletic program and mentorship of her high school players. These efforts included conducting wellness sessions to enhance her student-athletes’ mindfulness and mental health awareness, implementing customized training programs during the off-season and pre-season periods, organizing Summer camps and clinics designed for middle school students, and introducing an annual “Alumni Appreciation Game” to bolster alumni engagement, fundraising activities, and programmatic legacy appreciation.
Coach B hopes to expand her reach beyond a single school through cultivating the emotional awareness, mental fortitude, and political consciousness of coaches and student-athletes across the nation. Her primary ambition is to elevate the standard of coaching and community care within the athletic ecosystem, changing how coaches and athletes alike define, experience, and pursue “winning.”
READ MORE ABOUT THE FOUNDER
Our Team
Samuel Adaramola
Creative Director
Sam holds over a decade of storytelling experience — combining strategy, design, and production to forge meaningful connections. His work features collaborations with nationally-recognized organizations like the American Lung Association, Color Of Change, College Board, and the ACLU.
Dat tran
Innovation Director
Dat is a certified coach, traversing social impact, science, technology, innovation, entrepreneurship, and business strategy. He has a deep passion for improving the quality of life of underserved communities locally and globally, including the need to cultivate trust and partnerships.
Our Board
Lula DEFERSHA
Organizational Culture and Infrastructure Development Coach
Lula is a connector, convener, builder, learner, and thought partner who thrives in exploring new spaces and creating innovative frameworks. She has over 15 years of experience as an organizational development expert, certified coach, community engagement specialist, conflict resolution mediator, and thought-provoking facilitator.
Tomi Abayomi
Community College of Philadelphia Academic Advisor
Tomi is an Assistant Professor of Academic Advising at the Community College of Philadelphia. As a former High School Coach and Division 1 collegiate athlete, she’s passionate about helping young people identify their talents and aspirations beyond high school, and helping them successfully transition to college or the workforce.
Aasha Jackson
Planned Parenthood Director Black Leadership and Engagement
Aasha is a public health professional passionate about reproductive justice, ending racial inequities in health outcomes, and community-led policy and programming and has over 10 years of experience in public health; she is currently the Director of Black Partnerships and Organizing at Planned Parenthood Federation of America.
Anthony Giancatarino
TapRoot Executive Director and Strategy Partner
Anthony is the co-founder and Strategy Partner of Taproot Earth and has over fifteen years of experience advancing energy, climate, and economic policies through participatory policymaking processes to address climate crises. Anthony is a dad of three daughters and embraces the joys and challenges of coaching youth basketball.
Our Board
Lula DEFERSHA
Organizational Culture and Infrastructure Development Coach
Lula is a connector, convener, builder, learner, and thought partner who thrives in exploring new spaces and creating innovative frameworks. She has over 15 years of experience as an organizational development expert, certified coach, community engagement specialist, conflict resolution mediator, and thought-provoking facilitator.
Tomi Abayomi
Community College of Philadelphia Academic Advisor
Tomi is an Assistant Professor of Academic Advising at the Community College of Philadelphia. As a former High School Coach and Division 1 collegiate athlete, she’s passionate about helping young people identify their talents and aspirations beyond high school, and helping them successfully transition to college or the workforce.
Aasha Jackson
Planned Parenthood Director Black Leadership and Engagement
Aasha is a public health professional passionate about reproductive justice, ending racial inequities in health outcomes, and community-led policy and programming and has over 10 years of experience in public health; she is currently the Director of Black Partnerships and Organizing at Planned Parenthood Federation of America.
Anthony Giancatarino
TapRoot Executive Director and Strategy Partner
Anthony is the co-founder and Strategy Partner of Taproot Earth and has over fifteen years of experience advancing energy, climate, and economic policies through participatory policymaking processes to address climate crises. Anthony is a dad of three daughters and embraces the joys and challenges of coaching youth basketball.
Our Board
Lula DEFERSHA
Organizational Culture and Infrastructure Development Coach
Lula is a connector, convener, builder, learner, and thought partner who thrives in exploring new spaces and creating innovative frameworks. She has over 15 years of experience as an organizational development expert, certified coach, community engagement specialist, conflict resolution mediator, and thought-provoking facilitator.
Tomi Abayomi
Community College of Philadelphia Academic Advisor
Tomi is an Assistant Professor of Academic Advising at the Community College of Philadelphia. As a former High School Coach and Division 1 collegiate athlete, she’s passionate about helping young people identify their talents and aspirations beyond high school, and helping them successfully transition to college or the workforce.
Aasha Jackson
Planned Parenthood Director Black Leadership and Engagement
Aasha is a public health professional passionate about reproductive justice, ending racial inequities in health outcomes, and community-led policy and programming and has over 10 years of experience in public health; she is currently the Director of Black Partnerships and Organizing at Planned Parenthood Federation of America.
Anthony Giancatarino
TapRoot Executive Director and Strategy Partner
Anthony is the co-founder and Strategy Partner of Taproot Earth and has over fifteen years of experience advancing energy, climate, and economic policies through participatory policymaking processes to address climate crises. Anthony is a dad of three daughters and embraces the joys and challenges of coaching youth basketball.
Our ADVISORS
Zaineb mohammed
Director of Communications at Kataly Foundation
Zaineb is a former journalist and communications strategist. In various capacities, she leads efforts to share learnings about wealth redistribution, racial justice grant making, and investment practices within the field of philanthropy.
Anthena gore
Program Director at Midwest Environmental Justice Network
Anthena is a social impact strategist using systemic design to address the intersection of cultural and environmental complexity. She holds over a decade of experience in managing strategic projects and partnerships to advance social equity.
hope jackson
National Deputy Director of Programs & Policy at URGE
Hope is a change catalyst with a proven track record in leading large, diverse teams to successful organizational outcomes. Hope brings a wealth of experience in strategic planning, relationship building, and effective cross-functional team management.
Our ADVISORS
Zaineb mohammed
Director of Communications at Kataly Foundation
Zaineb is a former journalist and communications strategist. In various capacities, she leads efforts to share learnings about wealth redistribution, racial justice grant making, and investment practices within the field of philanthropy.
Samuel Adaramola
Culturally Grounded Creative Director and Producer
Sam holds over a decade of storytelling experience — combining strategy, design, and production to forge meaningful connections. His work features collaborations with organizations like the American Lung Association, Color Of Change, College Board, and the ACLU.
hope jackson
National Deputy Director of Programs & Policy at URGE
Hope is a change catalyst with a proven track record in leading large, diverse teams to successful organizational outcomes. Hope brings a wealth of experience in strategic planning, relationship building, and effective cross-functional team management.
Dat tran
Business Development Coach & Strategist
Dat is a certified coach, traversing social impact, science, technology, innovation, entrepreneurship, and business strategy. He has a deep passion for improving the quality of life of underserved communities locally and globally, including the need to cultivate trust and partnerships.
Anthena gore
Program Director at Midwest Environmental Justice Network
Anthena is a social impact strategist using systemic design to address the intersection of cultural and environmental complexity. She holds over a decade of experience in managing strategic projects and partnerships to advance social equity.
Our ADVISORS
Zaineb mohammed
Director of Communications at Kataly Foundation
Zaineb is a former journalist and communications strategist. In various capacities, she leads efforts to share learnings about wealth redistribution, racial justice grant making, and investment practices within the field of philanthropy.
Samuel Adaramola
Culturally Grounded Creative Director and Producer
Sam holds over a decade of storytelling experience — combining strategy, design, and production to forge meaningful connections. His work features collaborations with organizations like the American Lung Association, Color Of Change, College Board, and the ACLU.
hope jackson
National Deputy Director of Programs & Policy at URGE
Hope is a change catalyst with a proven track record in leading large, diverse teams to successful organizational outcomes. Hope brings a wealth of experience in strategic planning, relationship building, and effective cross-functional team management.
Dat tran
Business Development Coach & Strategist
Dat is a certified coach, traversing social impact, science, technology, innovation, entrepreneurship, and business strategy. He has a deep passion for improving the quality of life of underserved communities locally and globally, including the need to cultivate trust and partnerships.
Anthena gore
Program Director at Midwest Environmental Justice Network
Anthena is a social impact strategist using systemic design to address the intersection of cultural and environmental complexity. She holds over a decade of experience in managing strategic projects and partnerships to advance social equity.
JOIN OUR MAILING LIST
Join us in evening the playing field by working to ensure every athlete has a coach, team, and community that fully supports them.
WINNING IS, AND ALWAYS WILL BE, A TEAM EFFORT.
JOIN OUR MAILING LIST
Join us in evening the playing field by working to ensure every athlete has a coach, team, and community that fully supports them.
WINNING IS, AND ALWAYS WILL BE, A TEAM EFFORT.
JOIN OUR MAILING LIST
Join us in evening the playing field by working to ensure every athlete has a coach, team, and community that fully supports them.